The 5 Creative Marketing
The 5 Creative Marketing

This book discussed about the new marketing definition by Handito Joewono dan the 5 practice strategic marketing and also enriched by Handito’s perspective in every subchapter. The content of this book i.e:

  • Marketing Re-Definition.
  • Understanding Consumer Insight
  • Being Great Marketer
  • Integrating Brand and Promotion
  • Implementing the Marketing.