Arrbey and Branding Indonesia is an Integrated Perception Management company, specializes in helping any organization, person or destination to use communication strategy to set themselves apart from the competitions. We enable you to create superior results by harnessing creativity and energy of your own people.

Our Services :

A. Crafting Brand Strategy
B. Crafting Brand Identity
C. Communicating The Brand

A. Crafting Brand Strategy BRANDING STRATEGY

The brand development strategy should formulate based-on understanding on brand competition and long term corporate strategy. By using The 5 Arrows of Branding Framework, Arrbey served clients to develop branding strategy, which consists of five important phases in brand performance.

BRAND RESEARCH

  • Desk Research
  • Focus Group Discussion
  • In-depth Interview
  • Survey
The 5 Stages of Branding Strategy

  • In Deciding The Branding Strategy, we need to align with Corporate Strategy, Business Strategy, Corporate Reputation, collaborating and specifying with the organization’s mission, vision and objectives.
  • Branding Strategy consist of:
  1. Target Market
  2. Soul of the Brand (Brand Positioning and Brand Personality)
  3. Brand Identity
  4. Brand Communication Messages
  5. Brand Communication Channel

B. Communicating The Brand

Brand Communication Strategy : Above The Line

Mengkomunikasikan brand kepada konsumen dalam membangun Awareness dan Image dengan menggunakan advertising di media cetak dan elektronik

  • Program TV
  • On Air Event
  • Website
  • Social Media
Brand Communication Strategy : Below The Line

Mengkomunikasikan brand kepada konsumen dalam membangun Awareness dan Image dengan program-program langsung kepada konsumen

  • Event off Air
  • Pembinaan konsumen