Katalog Buku

• Publication - Katalog Buku

The 5 Creative Marketing

The 5 Creative Marketing

This book discussed about the new marketing definition by Handito Joewono dan the 5 practice strategic marketing and also enriched by Handito’s perspective in every subchapter. The content of this book i.e:

Marketing Re-Definition.
Understanding Consumer Insight
Being Great Marketer
Integrating Brand and Promotion
Implementing the Marketing.

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• Publication - Katalog Buku

7n1 Strategy Toward Global Competitiveness (2006)

Buku 7n1 ini merupakan kumpulan artikel yang dimuat di harian Bisnis Indonesia edisi Minggu, yang senantiasa memaparkan kasus manajemen dan diulas oleh Handito Hadi Joewono, President ARRBEY, dengan ketajaman analisis untuk memenangi kompetisi.

Lanjut

• Publication - Katalog Buku

Apa yang Harus Anda Persiapkan untuk Memasuki Pasar Ekspor (2005).

This book was published by Arrbey and Ministry of Cooperation and Small Business Enterprises Republic Indonesia. This is a simple book and focused for SMEs in Indonesia. The book discussed about everything that should be prepared to export products to another country i.e how to understand foreign market, doing promotion, export procedures etc.

Lanjut

• Publication - Katalog Buku

Perlukah Anda Melakukan Promosi (2005)

This book was published by Arrbey and Ministry of Cooperation and Small Business Enterprises Republic Indonesia. This is a simple book and discussed about the importance of promotion for every SMEs in doing the business i.e. how to do promotion, how to select the right promotional element and manage promotional budgeting.

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• Publication - Katalog Buku

Sudahkah Anda Beroritentasi Pasar (2005)

This book was published by Arrbey and Ministry of Cooperation and Small Business Enterprises Republic Indonesia. This is a simple book and discussed about the importance of market oriented for every SMEs in doing the business i.e. How to understand the market (segmentation, targeting and positioning) and how to build good relationship with the […]

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• Publication - Katalog Buku

Siapkah Anda Menjadi Pemasok Hypermarket (2005)

This book was published by Arrbey and Ministry of Cooperation and Small Business Enterprises Republic Indonesia. This is a simple book and discussed about everything that should be prepared to be a supplier for Hypermarket i.e product strandard, pricing strategy, doing promotion and to be a good partner for Hypermarket.

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• Publication - Katalog Buku

Jangan Sekedar Menang Bersaing (2003)

Jangan Sekedar Menang Bersaing (2003). This book discussed about various business strategy to win the competition and also enriched with real case studies and with lucid language style so that this book is completely exciting and easy to understand

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